In 1977, Gary Gilmore was tied to a chair. Sandbags were stacked up behind him.
A line of volunteer police officers then gathered behind a curtain with 5 holes in it. They placed their rifles through the holes.
He was to be executed for 2 brutal murders in the state of Utah.
They lifted their gun, aimed.
The called man then asked, “Do you have any final words?”
Gary then said, “Let’s do it.”
Advertising executive Dan Weiden read about this story and then used it to produce the slogan for a popular brand.